Building A Best-In-Class Employee-Targeted Brand To Attract And Retain Top Talent
The past two years has thrust the importance of employer branding into the spotlight as talent shortages are causing change, not only in a company's day to day operations, but to the business model they have relied upon for decades to attract and retain talent.
Employer branding has become the #1 priority for organizations as they navigate this new talent landscape.
So let’s start with understanding What’s The Big Deal About Employer Branding ?
With the talent wars heating up, more businesses are putting heavier emphasis on their employer branding to help attract the best workers. In fact, three in five companies in India aim to increase their employer branding budget by at least a quarter.
Building A Best-In-Class Employee-Targeted Brand To Attract And Retain Top Talent , — is at the top of the CEO’s agenda
“All organisations have, consciously or not, an employer brand. It’s the way in which organisations differentiate themselves in the labor market, enabling them to recruit, retain and engage the right people.
A strong employer brand helps businesses compete for the best talent and establish credibility. It should connect with an organization's values and must run consistently through its approach to people management,”
Organizations need to hire the best talent and retain employees. And the employee experience—from hiring to the on boarding process and onward—should be rewarding to promote a work atmosphere where they want to stay.
Why is Investing in employer branding important to your organisation?
Employer branding is the reputation of your company as an employer and what value it provides your employees. Simply put, it’s what your own workers and potential job applicants think of your organisation.
If you have a positive employer brand, you have a better opportunity of attracting top talent to your company. You’re also more likely to retain quality workers, which is important to the growth and success of any business.
However, if you have a negative employer brand, you’ll have a harder time keeping your own employees happy and engaged with work. Job seekers might also pass on your company in favor of other organisations when applying for a job.
Employer branding has become so integral to a company’s identity that organisations are investing more time, effort, and money to build their brand. Many are committing a significant portion of their marketing campaigns to create the best story-telling about their company.
As companies continue to struggle to recruit talent to their ranks, it’s important to keep an advantage over your competitors.
How you build your employer branding could determine whether you get to hire the best candidates. The investment you make today to improve your branding will pay dividends in the long run.
No matter what industry you're in, attracting, retaining and engaging employees is critical to the success of your organization.
Engaged, motivated and brand inspired employees lead to improved morale, lower staff turnover and drive higher level of performance.
Isn’t it time you learnt the secrets of how to attract, retain and sustain brand champions that are able to deliver on your brand promise and provide a superior user experience?
Why Employer Branding?
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72% of recruiting leaders worldwide believe that employer branding has a significant impact on hiring
79% of middle market executives agree that a strong employer brand is essential to their ability to attract top talent.
55% of global recruiting leaders have a proactive employer branding strategy.
59% of recruiting leaders worldwide are investing more in employer branding.
2/3 of recruiters anticipate that employer branding will increase in importance at their organizations in the next 12 to 24 months.
A negative reputation can cost a company as much as 10% more per hire
AGENDA
Key Themes
What will you Learn ?
In the Brave 'NEW' world put
“PEOPLE & CULTURE AT THE HEART OF STRATEGIC EMPLOYER BRANDING”
(Fill the Minds, Equip The Hands and Win the Hearts)
Understand and appreciate the world in the new lenses of Post Covid era
Who are the stakeholders and how have they changed
What are the their expectations from organisation and employer brand
“BRAND-LED TRANSFORMATION - ARE YOU GOOD ENOUGH?”
Let's Audit
Are our values connected to your purpose?
Are we good enough as a Employer Brand ?
Reimagining, reinventing or transforming the employer brand is the task of the moment, but only those who are bold enough to see it through the lens of Brand will endure. It is the golden thread that can sew itself into and between each internal team, activity, campaign. The vehicle that drives a culture from, to.
"DEFINING THE RIGHT SCOPE, STRUCTURE & STRATEGY FOR YOUR EMPLOYER BRAND ECOSYSTEM"
The field of employer branding has been evolving on an upward trajectory over the past 10 years and the market forces and talent shortages at play around the world today, call for a new mind-set and ways of doing business.
So where do we start? How do we know we are on the right track?
The key leadership skills and capabilities you need to develop to navigate the new ways of working.
Defining the right scope, structure and strategy to manage the complexity of your employer brand ecosystem.
The future of employer branding—where to invest your resources and focus your short-term long term strategy
"HOW CAN WE BRIDGE EMPLOYER BRAND AND EVP CHALLENGES IN AN ERA OF DISRUPTION?"
Employer brand and EVP development can be powerful strategies to impact candidates' (and employees') experience, but they must work together to solve the "right" challenges. Disruptions like the Pandemic, great resignation, and social justice movements didn't create the problem. But they highlight the shortcomings of long-standing efforts that didn't have people—real lives, real hopes, as the focus of how we recruited, hired, and offered access to opportunity.
To succeed today, we must change how we think about career value from the point of view of people living it.
How can we measure the ways candidates (and employees) compare their experiences over a holistic candidate journey, including their employment value experience right now?
How can we map the quality of time spent with employer brand and EVP communications to learn how to make them more authentic and influential?
How can we build an aligned strategy stack between job search and employee experience that puts value creation at the center of an employer brand program?
"IT'S TIME TO ENGAGE THE CEO, SLT (SENIOR LEADERSHIP TEAM) AND EVERYONE ELSE IN EMPLOYER BRANDING!
Research consistently shows that engaging senior leadership in employer branding is a key success factor to your long term success. However, it is also a key area where employer brand leaders face multiple challenges in the face of internal competition for resources and focus. However, all this is changing.
Employees are now in the driver’s seat and it is the perfect time to discuss the 'why, how, what and when' of employer branding to ensure your company is front of mind for the target audience you want to attract and the people you want to retain in 2023 and beyond.
In this highly engaging session you will discover the 5 step model to turning your ‘message’ into an employer branding ‘story’ that inspires the board, executive and your peers to take action on your ideas.
Let’s make you and your employer brand strategy stand out on every conversation you have on employer brand strategy, investment and support.
"THE INTEGRATION OF BRAND EXPERIENCE ON THE FUTURE OF WORK AND ACROSS EMPLOYEE LIFECYCLE"
Technology and evolving workforce employment models are changing our daily experience at work and it changes how we work, where we work, who we work with, and the skills and capabilities we need to work.
How can you optimally prepare yourself and your organization for the shifts coming in the next few years?
During this Future of Work session, we will demystify the impact that technology and people trends will have on your employee experience, supported by case studies of organizations navigating the complexities of the future of work.
Global people trends and the impact of technology on your employer brand and employee experience.
How brand is successfully integrated across employee lifecycle and humanizes the employee experience.
How leading companies are navigating the future of work and key factors driving their success.
"THE ETHICS OF INTERNAL AND EXTERNAL COMMUNICATIONS DURING TIMES OF ADVERSITY"
Adversity and uncertainty have raised a lot of difficult questions for those managing the employee experience over the past few years.
we will talk about our common struggles to find the right approach and types of communication to share during times of adversity.
Recent years have posed a lot of difficult questions about the ethics of communication in our companies, and we would love to involve the global community of Employer Branding leaders to discover better decisions together which will assist us and your companies to navigate communication more effectively during adversity.
The Do's and don'ts of employer brand external communications during adversity.
The Do's and don'ts of internal communications with employees during adversity.
Where are the limits on an employer’s responsibility for employee’s personal emotional and mental health?
CREATE YOUR EMPLOYER BRANDING FRAMEWORK IN UNDER 1 HOUR (INSTEAD OF 6 MONTHS)
Employer branding is becoming critical for companies with an ambition to attract, engage and retain the right talent in today’s competitive candidate market.
But although more and more companies do realize its importance, the key questions that many leaders continue to struggle with remains:
“So, where do I start!?” or “Where do I go from here!?”
In this hands-on session, we will share, show and let you workshop on your own employer branding framework and strategy with the support of our Canvas,” allowing you to set up the framework for your employer branding strategy in under 1 hour - instead of six months!
From strategy to tactics: how to effectively identify, create or revise your employer branding strategy based on what competitors are doing and internal needs.
In the session , create (or revise) your own employer branding framework to support your strategy and/or roadmap
Use the framework to engage leadership in your employer brand strategy and roadmap.
Who Should attend
Employer Branding Managers
Talent Acquisition / Attraction Managers
HR Directors, HR Generalists & HR Managers
Marketing & Communications Managers
Employee Experience Professionals
Talent Acquisition Leaders
Recruitment and Onboarding Leaders
Employer Branding Specialist
Internal Communications / Corporate Communications
Pricing
Cost Per Participant INR 11,500 + GST as Applicable
Discount's & Offer's
EARLY BIRD OFFER
Register & Pay By January 06, 2023 & SAVE 10% on the Registration Fees
TEAM DISCOUNT
Register 4 Participants and get the 5th Participant absolutely FREE
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